Nutrition Labeling And Education Act - 962 Words

The rising rates of obesity in the 1990s were stimulated by the transformation of the American lifestyle caused by new policies, technological advancements, and changes in activity levels. When President George H. W. Bush signed the Nutrition Labeling and Education Act (NLEA) in November 1990, it gave the Food and Drug Administration (FDA) authority to require nutrition labeling on most foods. The nutritional data this law requires is beneficial for most Americans, but uneducated individuals who do not know how to interpret it are at a disadvantage. Although the FDA mandated nutritional facts to be printed on food labels, it did not require Americans to be educated about basic health issues. This not only allowed them to continue to consume all types of food without knowledge of health implications they can develop, but it also resulted in the absence of nutritional education. The proliferation of nutrition facts across the nation emphasized the importance of eating wholesome foods a nd developing healthy eating habits. Like the NLEA, the introduction of the World Wide Web stimulated the obesity epidemic as it transformed active jobs into stationery positions. With the Internet came the popularization of portable computers and more jobs required employees to sit at their desks, working on computers all day. The minimization of daily activity interfered with individuals’ physical lifestyle, making them less active meaning that they would not be burning off the calories theyShow MoreRelatedFood Labeling : Revision Of The Nutrition And Diet Facts Labels887 Words   |  4 PagesThis memo will summarize the rule â€Å"Food Labeling: Revision of the Nutrition and Supplement Facts Labels†, which was proposed by the Food and Drug Administration. The memo will be broken down into three different paragraphs. The first major point of the memo will be about main changes of the rule and why the Food and Drug Administration (FDA) is modifying it. The second point will be about organizations and ind ustries that are affected by this rule. The third point will be a discussion about affectedRead MoreThe Demand For Labels On Food Products Essay1572 Words   |  7 Pagesconsumed within the household; therefore, there was little to no necessary need for foods to contain any type of labeling. However, after processed foods gained popularity, an increase in the consumption of such products resulted in an increase in the demand for nutrient content information as well. In 1967 the government responded to this demand by enabling the Fair Packaging and Labeling Act, which required producers to label products with an identity statement, the name and location of the manufactureRead MoreFood Labeling : Revision Of The Nutrition And Diet Facts Labels975 Words   |  4 PagesBefore revealing the details about the rule, an overview of the memo will be provided. This memo will describe the rule â€Å"Food Labeling: Revision of the Nutrition and Supplement Facts Labels†, which was propo sed by the Food and Drug Administration. The memo will be broken down into three different paragraphs. The first major point of the memo will be the background and the summary of the rule. The second point will be about the industries impacted by this rule and other important information aboutRead MoreCalorie Labeling On Restaurants And Vending Machine1321 Words   |  6 PagesCalorie Labeling on Restaurants and Vending Machine The Labeling and Education Act of 1990 was the last major government action involving nutrition labeling, which did not take effect until 1994. This action required that serving size and nutrition labeling to be clearly displayed on packaged foods that were being sold at the grocery stores. Restaurant and other ready-to-eat food were exempted from this new law. But in 2014, twenty years after this action went into effect; the FDA released a proposedRead MoreAcademy Website Reaction Paper1374 Words   |  6 Pagesof the Dietetics profession and to improve the health of the public. This advocacy is crucial to the profession because they are providing a voice for all Registered Dietitians and Dietetic Technicians, Registered, to be recognized as the leading nutrition experts in the field and place an importance on employing them in a variety of healthcare settings. The Public Policy Priority Areas include consumer, community, and professional issues, providing a nice framework on what public policy issues needRead MoreLabeling And Education Act Of 19901365 Words   |  6 PagesThe Labeling and Education Act of 1990 was the last major government action involving nutrition labeling, which did not take effect until 1994. This action required that serving size and nutrition labeling to be clearly displayed on packaged foods that were being sold at the grocery stores. Restaurant and other ready-to-eat food were exempted from this new law. But in 2014, twenty years after this action went into effect; the FDA released a proposed rule to renew the nutrition-facts label, whichRead MoreCheating And The Test Of Cheating1340 Words   |  6 Pagestest is a simplistic process that shows the education system is easily manipulated. Academic dishonesty is an effortless process that manipulates the education system with various tools and methods. The cheat sheet is any small piece of paper that contains relevant information for a test. Under certain circumstances, the cheat sheet is coupled with the ‘water bottle’ with cheating information written inside the circumference of the bottle labeling. These forms of cheating are like databases ofRead MoreNutritional Labeling And Education Act ( Fda )1405 Words   |  6 PagesRight to Know The fight to know what’s in your food is not a new one. Consumers have fought long and hard for foods to have labels containing their simple ingredients. Finally in 1990 the Food and Drug administration established the Nutrition Labeling and Education Act (fda.gov). However the fight to know what is in our food is far from over. Bioengineering has come a long way and has resulted in food that grows faster and with more consistent quality. This is at the expense of the consumer. WithRead MoreObesity: Should the Government Tax Unhealthy Foods? Essay1641 Words   |  7 Pagescounterparts† (ProQuest Staff). Since the introduction of the pamphlet How to Select Foods the government has adapted the guidelines five times. And has created several regulations including rules requiring manufactures to list transfats on the nutrition facts on packaging and creating the Presidents Council on Physical Fitness and Sports. Since the creation of the first recommendations and regu lations the average weight of Americans has increased. Is government regulation working? The averageRead MoreDietary Trends : A Literature Review1468 Words   |  6 Pagescategory of passive policies/programs, this literature review will look into the Center for Nutrition Policy and Promotion and the Nutritional Labeling and Education Act of 1990. For the category of active policies/programs, this literature review will look into the Supplemental Nutrition Assistance Program and the Healthy, Hunger-Free Kids Act of 2010. 3a. Passive Policies/Programs The Center for Nutrition Policy and Promotion (CNPP), which falls under the United States Department of Agriculture

The Dangers Of Adolescent Pregnancy - 1453 Words

Adolescent pregnancy occurs between the ages of 15-19 (as defined by the World Health Organisation) (Adolescent Pregnancy., 2014) and most commonly occurs in developing countries (Such as sub-Saharan Africa [Teen pregnancy statistics, 2016]). As many of the pregnancies happening are to young girls from under-developed countries, they are often unable to afford the necessary healthcare that most developed countries could provide expectant mothers. Due to the fact that under-developed countries have a lower socio-economic status. This means that access to health services are reduced and education about prenatal, delivery and postnatal care are also limited. Not only are young expectant mothers not able to access a variety of prenatal health services, but there is also a higher risk of maternal death for adolescent pregnancies, and for newborns their is an increased risk of developing diabetes, heart disease or obesity later in life. [Teen pregnancy statistics, 2016] Simply by improving education surrounding pregnancy and improving the access to healthcare in these countries, pregnancy complications would decrease, as would the number of deaths which result from unsafe births. Many organisations such as The World Health Organisation and UNICEF (United Nations International Children’s Emergency Fund) have developed many programs to promote healthy pregnancy and to also promote safe sex practices. As mentioned before, a large portion of pregnancies are occurring in thirdShow MoreRelatedHealth And Human Prevention Strategy I Chose Is The National Drug Control Strategy932 Words   |  4 PagesControl Strategy. Drug abuse affects the whole nation economically, socially physically and mentally. Some of the problems caused by drug abuse includes highway accidents, crimes, school drop outs, sexually transmitted diseases, suicide, and teenage pregnancies (Healthy People 2020 n.d). This is a relevant topic to the advanced nurse practitioner because of the effects drugs have on human life. Drug abuse is associated with cardiac failure, mental problems, pulmonary and infectious diseases. AccordingRead MoreEffects Of Teen Pregnancy On Teenage Pregnancy1620 Wo rds   |  7 Pagesassociated with negative consequences for the adolescent parents, their children, and society,† (The Office of Adolescent Health, U.S. Department of Health and Human Services). Teenage females associated with childbearing expose themselves to many risks and negative effects that can affect their future. Females result with many consequences due to teenage pregnancy. This paper will strictly focus on the effects females experience through teenage pregnancy. The reader will be able to develop an overallRead MoreAdolescent Pregnancy: Prevention Levels1437 Words   |  6 PagesAdolescent pregnancy (part three) Having looked at the facts and figures around the issue of adolescent pregnancy, as well as discussing the various approaches that will be used and the stages that the research paper will be taking in the process of investigating the social challenge, and also the conceptual framework within which the research will function, it is prudent therefore to look at the various approaches to the intervention strategy to the social challenge. These are the different levelsRead MoreThe Dangers Of Early Sexual Activities848 Words   |  4 Pagesteenage pregnancy rates, with the highest group beginning the Hispanic American community. To what degree are the parents involved in communicating to their teenage girls about sex, and are they providing the proper information to help protect their teenage daughters from pregnancies and STD’s? Academically this issue will continue to be examined, so that we can learn to help educate young teen students about the dangers of early sexual activit ies and how to help prevent teen pregnancies, STD’s,Read MoreThe Effects Of Illegal Termination Of Pregnancies On The Quality Of Life Among Female1114 Words   |  5 PagesCAPSTONE PROJECT ON THE EFFECTS OF ILLEGAL TERMINATION OF PREGNANCIES TO THE QUALITY OF LIFE AMONG FEMALE MINORS 14-19 YEARS IN OJO LOCAL GOVERNMENT AREA, LAGOS - STATE. BY EDWINA UCHECHI IHIM-OKWANDU APPLICATION NUMBER:17616 TEXILA AMERICAN UNIVERSITY. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR DEGREE IN SCIENCE OF NURSING. APRIL,2016. ABSTRACT Illegal abortion is a general problem in the Society. It is frequently followed by Physical, Social and psychologicalRead MoreGianna Jessen is a Survivor of Abortion1299 Words   |  5 Pagesisnt a human being yet or the mother puts her life before the child without seeking another option. While it is believed that abortion can prevent many unwanted pregnancies, however, it can leave extreme physical and emotional trauma on the mother and sometimes father. Some research claims that during the first few weeks of a pregnancy the embryo isn’t considered a human being, but in fact, an unborn baby does have a life. Dr. Robert George claimed that embryos are distinguished from other cellsRead MoreThe Controversy Regarding Teenage Pregnancy: The Essential Role of Education and Good Parenting1270 Words   |  5 Pagespresently much controversy regarding teenage pregnancy and the probability of its chances being reduced by education and good parenting. The surrounding environment pla ys an essential role when considering teenage pregnancy and it is thus very important for teenagers to be provided with proper education and a positive environment in order for them to be able to understand the difference between right and wrong. One of the most important things about teen pregnancy is that society as a whole needs to getRead MoreThe Debate Of Emotional Sex1385 Words   |  6 Pageswhich adolescents perform sexual activity is becoming younger. Education in the United States encourages abstinence to students in middle school and high school, but the resistance against adolescent sexual intercourse is futile because adolescents are historically rebellious at nature. Abstinence courses do not trigger any emotional response in adolescents nor do they personalize the situation for students, making them essentially futile. Students are not going to care about the dangers of sexualRead MoreSex Education And Its Effect On Adolescent Sexual Activity910 Words   |  4 P ages Historically, school-based sex education was intended to prevent adolescent sexual activity by educating adolescents about the dangers related to being sexual active at a young age. This education curriculum was based on the belief that adolescents would be deterred from becoming sexually active, as well as the belief that parents were not capable of effectively communicating this type of information to their children, especially women (Elliott, 2010; Weed Lickona 2014). Although sex educationRead More Early Marriage Essay1131 Words   |  5 PagesEarly marriage is the marriage of children and adolescents below the age of 18. Causes: According to UNICEFs Innocenti Research Centre, the practice of marrying girls at a young age is most common in Sub-Saharan African and South Asia. There are specific parts of West Africa and East Africa and of South Asia where marriages before puberty are not unusual. However, the Centre also notes that marriage shortly after puberty is common among those living traditional lifestyles in the Middle East

Sylvia Plath Mirror Free Essays

The paper analyzes the poem â€Å"Mirrorâ€Å", written by Sylvia Plath. What it wants to show are the multiple meanings which depend on the different readers. The paper is intended to show the importance of the â€Å"mirror† and its reflection of the person looking into it. We will write a custom essay sample on Sylvia Plath Mirror or any similar topic only for you Order Now This paper also explains how a poem can serve a writer as an instrument to describe her/his life and feelings on a sheet of paper. Silvia Plath? s husband was abusive to her. She felt lost, she was empty and had no satisfying love in her life. But mess in her life was not caused only by her husband. The purpose of this paper is also to answer the hidden question if these personal things have something in common with the poem and if she was not in some way trying to find her own identity in that â€Å"Mirror†. A short life summary Sylvia Plath was an American poet from Jamaica Plain, Massachusetts. She lived a very short thirty-year life which was riddled with stress and depression. In much of her later poetry, Sylvia Plath sought to give birth to a creative or â€Å"deep† self hidden within her. [1] At the age of 20 she tried to commit a suicide. But this try was unsuccessful. She died at the age of 31 – after committing another (but this time successful for her) suicide in 1963. Before she did so, she had written a few confessional poems. The confessional poetry of the mid-twentieth century dealt with subject matter that previously had not been openly discussed in American poetry. Before then, the main issue of poetry implicitly included little of the poet? s private life, instead focusing upon public issues using a detached persona. The new â€Å"confessional† poems removed the mask that poets had been hiding behind and proved an insight into the private lives of the poets. 2] The poem â€Å"Mirror† is also one of the these poems, in which Sylvia exposes her private experiences, feelings and depression. That is why this poem is dark, full of unhappiness, and only picture the world from a pessimistic point of view. Nevertheless, it is not only about her life and feelings, there are many other people involved. What or Who is the â€Å"Mirror† â€Å"Something that truthfully reflects or gives a true picture of something else. †[3] That would be found as a definition of these things in any dictionary. There are many other things with the same function as a mirror. Windows, glasses, lakes and puddles are all means of showing ones reflection. A description used by Sylvia Plath is very similar: â€Å"I am silver and exact. I have no preconceptions. What ever I see I swallow immediately. Just as it is, unmisted by love or dislike. †[4] The â€Å"Mirror† states that whatever it sees it takes in automatically, meaning that it is objective in every way. Does not matter if it is a close friend or an enemy. It does not deal with any feelings, neither love nor hatred. â€Å"I am not cruel, only truthful. The eye of a little god, four-cornered. [5] The mirror? s purpose is not to be cruel, but to be equal. As it relates itself to â€Å"a little god†, it is supposed to be fairly-minded. The function is not to satisfy the subject looking into the mirror by showing him/her the person they want to see , but to display that person the way he/she really is. However, hearing the truth is something very hard to deal with in this life. Would any human being dares to claim: â€Å"I have no preconceptions†? There is very few people whose answer to this question would be â€Å"yes†. Still, Sylvia Plath is one of them. As her life was mostly full of sadness and loneliness, slowly but surely, she had been losing her feelings and interest in the world and in the others. What is to be pointed in this paper is that Sylvia Plath actually represents the â€Å"Mirror†. That it is her, â€Å"†¦meditating on the opposite wall†[6]. Meditate is a human characteristic, so the mirror is taking in a human habit. â€Å"The opposite wall† illustrates other people she is in touch with, e. j. her husband, children and friends. Considering previous times in her life (like getting married and having children) she finds something â€Å"†¦pink, with speckles. After living a certain time of her life with her husband Ted Hughes, he became a part of it and also his name was written deeply in her heart. † I have looked at is so long I think it is a part of my heart. † But this happiness was not neverending, after a few years of marriage, in 1962 the couple separated . It was claimed that Ted had been abusive to her and left Sylvia for another woman. That is why the last line of the first stanza finishes with: â€Å"Faces and darkness separate us over and over. † In the second stanza Plath goes on with the personification even with the shift from a mirror to a lake. It is not represented by her anymore. She stands for a woman â€Å"†¦bending over the lake, searching for what she really is. † That means that a lake provides more reflection than a mirror would have. Plath compares the mirror and the lake because in a mirror a person is not shown deformed but in a lake any little wave or current distorts a person? s surface reflection and show them who they really are underneath the skin. So many times people seem happy and healthy on the outside but in the inside underneath the perfection which Plath had once been is a distortion they hide from the world and never want to let out. And when it does come to light they only â€Å"†¦reward with tears and an agitation of hands. † But despite all of this, in everyone? s there is a hidden desire to know the truth. According to this, would be natural to wonder why everybody is â€Å"†¦turning to those liars, the candles or the moon. † As it is described at the very end of this poem, Plath is not being that young girl anymore. What was reflected in the lake and mirror years ago, is not seen nowadays. â€Å"In me she has drowned a young girl, and in me an old woman. † Sylvia, same like nobody else, is not very pleased to see that picture of herself in the lake. Comparing that image to a â€Å"†¦terrible fish,† the reader finds out the Plath? s dissatisfaction with her appearance (not only from the outside but also from the inside). Understanding the poem in general (not considering the writer) Firstly, it is necessary to ask a question what is easier: Telling the truth? or Listening to it? Would not be much easier to lie? What do actually people want to hear? Is it really always the truth what the people are looking for? The thing why these questions has been asked is because in this part the â€Å"mirror† as well as the â€Å"lake† stands for the â€Å"truth†. Mirror† shows here a truly thoughtful look into the different sights and feelings a mirror would have if it were a live conscious being, unable to lie. The truth is nothing else but: †¦Ã¢â‚¬ exact.. with not preconceptions†¦. It reflects the person faithfully. † It is something that gives a person a reason to be delighted or depressed. By this poem and by showing the thoughts and emotions a mirror would emit, Sylvia wants us to look inward towards how we present ourselves to the others and especially to ourselves. It is an eye-opening poem, suggesting to accept yourself the way you are and to present yourself this way. Not to play somebody? s else role, just because he/she is more popular for others. That is preferred to be done nowadays. Acting like others seems to be the easiest way to become popular. We are forgetting that a deal is not acting the way that others do, but being yourself. We find it hard to accept ourselves for who we truly are. But in the end we all must come to face the facts about who we are and how we must accept and come to grips with it before our socially forced ideals consume us forever in a world of self-loathing. And how is it about listening to the truth? According to this poem a woman bends over the lake seeking to find what she truly desire to discover (what is in this case beauty), but the lake truthfully reflects back to her what it sees. But because she does not find the answer she was looking for, she turns from the â€Å"wrong† reflection as if to look for the â€Å"truth† in something else, not expecting what she has just seen. It seems that people prefer â€Å"†¦turning to those liars,†¦Ã¢â‚¬  but on the other hand it also states: â€Å"I am important to her. Each morning it is her face that replaces the darkness. It denotes that even if we put the lie in advance, something inside is still interested in knowing the truth. The truth has not been forgotten in this life. It has just been changed for so-called â€Å"little white lies† which slowly but surely have been changing for bigger lies. Still, there is another problem being occurred. Simple question would be: Who wants to get old? The answer would be even easier: nobody. But as it is something natural, something that cannot be changed or stopped, we have to accept it. Nevertheless, not everyone knows how to deal with it. In me she has drown a young girl, and in me an old woman. † And that is why: â€Å"She rewards with tears and an agitation of hands. † This is in many cases our own story as well. Not ready to admit the age, but still reminding it by looking into mirror or lake each day. Each day we are reminded by the mirror of our lost youth and beauty that was once projected back at us so faithfully. From a different point of view In relation to some experts already analyzing this poem, what we see in a mirror, is nothing but what is created by our own psyche, self-perceptions and self-conscience. All a mirror is, is a sketch of what we think and how we feel about ourselves, may it be an image that comes from another? s perception of us or not. So it is only up to us how we decide to see ourselves in there. Conclusion In conclusion, according to Neslihan Ekmekcioglu in Sylvia Plath? s poetry, surfaces which are capable of reflecting images from within such as the mirror, the lake, the moon, indeed, stand for her desperate search for her own identity and the reality of her inner psyche. 7] Nevertheless, it is not only reflecting Sylvia Plath? s life and feelings but it has a lot in common with people living these days. It shows the real problems of nowadays that everyone deals with. Everyone wants to be perfect and it is hard to discover our failure. The same like it is hard to find out the truth about ourselves. But only by learning from our own mistakes we can get better and only by knowing the truth about ourselves we can have a good life. Bibliography http://www.angelfire.com/zine/donnamford/confessional.html http://www.poets.org/viewmedia.php/prmMID/5650 How to cite Sylvia Plath Mirror, Essay examples

Aanalyses The Role of Naomi Simson Samples †MyAssignmenthelp.com

Question: Discuss about the Aanalyses The Role of Naomi Simson . Answer: Introduction: The report analyses the role of Naomi Simson as a successful entrepreneur of Australia. The chief focus is her development from a very humble past life. She is the business owner of RedBalloon and is known as red lady worldwide. Her pursuit of dreams and positivity has left a great impact in her business as well as in the minds of the startup businesspersons (Hunter 2013). She shares her ideas, resilience that helped her in soaring high. As a leader, she is passionate as well as generous to her employees, which has made the company the best place to work. The analysis discusses Naomis personal life and its impact on her career, her personal traits that guided to design the company strategies, her opportunity recognition, and the companys competitive advantages and finally the minor problems that must be solved. A successful entrepreneur, Naomi Simson Background of the entrepreneur: Naomi Simson is an entrepreneur from Australia, blogger and businessperson. She is the founder of RedBalloon (Redballoon.com.au 2017). RedBalloon is an online experience gift retailer that was originated in Australia. It operates under Big Red Group, its parent company. She has achieved awards like Ernst Young Entrepreneur of the Year Award in 2011and the Lifetime Achievement Silver Stevie Award in 2013. Naomi was brought up in Melbourne. Her father has been a mechanical engineer. Naomi says that in her childhood she always found her mother working with computers. This kind of upbringing made her independent. At that time, majority of the women usually stayed at home and did not go for work outside. For Naomi, her mothers passion for work has immensely influenced her to work full time. Her mother taught her the importance of work and kept her busy with casual jobs for which she used to be rewarded with extra pocket money. The successful entrepreneur as a child was very curious that had influenced in building company strategies. She questioned the method or process of a work and explored the alternative way to complete it more efficiently. Despite having earnest passion for art, she studied commerce as her mother, her trusted advisor had suggested her. Naomi Simson started her career in corporate marketing and had working experience with IBM, Apple Computer, KPMG and Ansett. She began her company in her house with meager amount of investment and grew to 46 workers by 2011. She was an innovative entrepreneur with all the features that innovation theory discusses (Bridge and O'Neill 2012). After six months of its launch, the company was contacted with Fuji Xerox, Qantas, Telstra, Commonwealth Bank and Westpac using the experiences handy on website for incentive for the companys sales force. After these companies signed up with RedBalloon, it experienced immense success and by 2012, it sold 1.7 million dollars of gift experiences. She has been the CEO of RedBalloon until 2011 and then stepped back from the operation of the business. In 2016, RedBalloon launched Radii, which was the small business reward platform. In this year, Naomi found Bid Red Group that became the parent company of RedBalloon. Beside these, the Bid Red Group opera tes Radii, the Huddle and Wrapped. She is a risk taker, which according to entrepreneurship theory must be in an entrepreneur (Kuratko 2016). The theory of social change marks that an entrepreneur needs to have good intention for social change (Santos 2012). It can be found in Naomi as she dreams of making the world a better place. For her exceptional ideas Naomi Simson has become one of the top 10 business executives and held a power profile in Australia in 2015. Entrepreneurial traits: Naomi Simson is an advocate of female entrepreneurship (Baum, Frese and Baron 2014). She has inspired many aspiring entrepreneurs by her characteristics and perspective. Her traits of entrepreneurship are: She follows her passion to bring innovation in business. To her, only honesty and hardship can reveal the way to success. According to Naomi Simson, anybody can start a business but to run it persistently, one should include new ideas and people to cope up with the changing world of business (Espritu-Olmos and Sastre-Castillo 2015). She searches for better and simpler way to run the company (Altinay 2012). Her purpose is to make differences by contributing in development of the world. Naomi Simson is endlessly positive in her life and wants to surround herself with positive energy and people. Opportunity recognition and idea development process During the period of working as marketing manager with Ansett Airlines, she came across Peter her ex-husband and business partner in RedBalloon. After her first child born, she found herself with no time and used to work whole day. She felt urgency to change her condition therefore started a freelance marketing consultancy, Bright Marketing and ran it four years. This time she decided to build her dream project RedBalloon. As an entrepreneur of a gift retailer, her concept was to sell memories and experiences rather than selling gifts.She stated her business towards the end of theinternet bubbletherefore, had a tough time to sign up businesses. She took almost two months to sell her first product. From 2001 to 2012 it reported a growth of 40% for transaction value overall. It also vents gift cards in the retailers like Myer, Target and Big W. before 2013, RedBalloon used to deal the peak loads of traffics to sites by using extra servers as standby or caches. Later the company has mig rated its online infrastructure to Amazons Web Service (Tedmanson 2012). It was because the company wanted to manage the traffic load of $1 million sales at the season of Christmas. The company of Naomi Simson had its first external appointment of board with Richard England as the chairman and Scott Farquharas non-executive director of RedBalloon. Competitive advantages: Bonnie Thorn, the marketing head of RedBalloon claims that the company has many competitive advantages, which revolves round the customer satisfaction, and using technology. The products of RedBalloon have achieved a great customer engagement. As they have a great visual content, creativity as well as connectivity. Beside these, the company strategies are authentic as well as organic (Van Weele, Steinz and Van Rijnsoever 2014). Campervan hire, Rooftop Travelers, Web Prosperity are the main competitors of RedBalloon. It enjoys some advantages that its competitors do not. RedBalloon identifies the demands of the customers. It offers such a product that looks on the seasonal events and trending topics such as Christmas celebration or mothers day. Unlike others, RedBalloon constantly updates its products contents, deals and offers and compares them with its competitors. The company creates authentic and relevant contents and shares them across proper social channels that most of its competitors do not provide. The company always measures the results and monitors its competition. To determine the business impact RedBalloon uses tools like Google Analytics. The companys motto is to sell the personalized experience instead of selling only products. In order to do so, the company always keeps in touch with technology. RedBalloon has incorporated Technology in marketing as IT enables them to be more agile and well as personalized (Kirzner 2015). RedBalloon takes short steps for testing and optimizing its business. By looking at the customer facing components, such as apps, social platforms, and website and email platforms the company collects data and work on them. As the advertisement and paid search has become more expensive, the company targets the right customers to deal with and serves them the right contents as well as materials. To continue business and earn reputation the company works closely it information technology (Galor and Michalopoulos 2012). After consulting with IT, the company makes decisions and moves forward. Recommendations: RedBalloon under Naomi Simson has become one of the leading companies to satisfy its customers in Australia but it can decide to join forces in order to enter a global market and develop fresh products that they cannot do alone. For example, on 2006 Apple and Nike proposed for a joint venture to bring together the sports and music world and launched Nike+iPod Sport Kit. This made Nikes Revenue growth 5.3 percent to $8.68 billion. Microsoft and skype partnership has acquired $8.5 billion in 2011. Starbucks had partnered with PepsiCo in 2015 to distribute and sell the coffee based drink and projected growth by 22% by 2020. Strategic alliances with a global company will help RedBalloon in sharing capital, gaining marketing expertise, large distribution systems, service networks as well as credibility in market. Future direction: Founder Naomi Simson has confirmed the changes in executive structure of RedBalloon. It is an effort to future-proof the company as well as better focus on the changing demands of the customers. RedBalloon has held a special event in Sydney to announce its future direction and its new executive structure. The company has been taking new evolution plans and strategies at its board level therefore, realignment of employees can be seen. According to Naomi, the company has restructured its approaches to market around grow and demand, on its business partners also on experience of customers. The creative team is designed serve the promotional activities. The future approach of RedBalloon is to build a team that will be responsive in each core go-to-market capabilities. Conclusions: The report discusses the ideology that assisted Naomi to start RedBalloon. The innovative concepts and imagination guided her in establishing her company. The theory of high achievement and profit that guides the entrepreneurs to lead the market and acquire the competitive advantages can be clearly seen in her entrepreneurship. Her positivity and intention to make the world a better place has been the chief diving force of the company. References: Altinay, L., Madanoglu, M., Daniele, R. and Lashley, C., 2012. The influence of family tradition and psychological traits on entrepreneurial intention.International Journal of Hospitality Management,31(2), pp.489-499. Baum, J.R., Frese, M. and Baron, R.A. eds., 2014.The psychology of entrepreneurship. Psychology Press. Bridge, S. and O'Neill, K., 2012.Understanding enterprise: entrepreneurship and small business. Palgrave Macmillan. Espritu-Olmos, R. and Sastre-Castillo, M.A., 2015. Personality traits versus work values: Comparing psychological theories on entrepreneurial intention.Journal of Business Research,68(7), pp.1595-1598. Galor, O. and Michalopoulos, S., 2012. Evolution and the growth process: Natural selection of entrepreneurial traits.Journal of Economic Theory,147(2), pp.759-780. Hunter, B.H., 2013.Recent growth in Indigenous self-employed and entrepreneurs. Centre for Aboriginal Economic Policy Research, ANU. Kirzner, I.M., 2015.Competition and entrepreneurship. University of Chicago press. Kuratko, D.F., 2016.Entrepreneurship: Theory, process, and practice. Cengage Learning. Redballoon.com.au (2017).About Us | RedBalloon. [online] Redballoon.com.au. Available at: https://www.redballoon.com.au/about-us [Accessed 24 Oct. 2017]. Santos, F.M., 2012. A positive theory of social entrepreneurship.Journal of business ethics,111(3), pp.335-351. Tedmanson, D., Verduyn, K., Essers, C. and Gartner, W.B., 2012. Critical perspectives in entrepreneurship research. Van Weele, M.A., Steinz, H.J. and Van Rijnsoever, F.J., 2014. Start-ups down under: How start-up communities facilitate Australian entrepreneurship. InPaper to be presented at the DRUID Conference(pp. 16-18).